Playtech Changes Acquisition Business Plans to License Deal

Playtech is one of the top online software gaming providers and it is constantly looking for new ways to improve its business and evolve within the online gambling industry.  The massive software company continues to increase its profits and, so far, has done a pretty good job this year. For the first quarter of 2012, Playtech’s estimated revenues are sitting around €75.1 million.

At the beginning of the year, Playtech purchased Ash Gaming Limited; a brand dedicated to developing interactive gambling games and is well known for its innovative slot games.  Playtech was extremely pleased with this acquisition as it has strengthened relationships in the continental European and UK markets.

After its success with Ash Gaming Ltd. Playtech had initially considered acquiring other businesses and assets associated with Playtech’s largest shareholder, Teddy Sagi, but has since amended its strategy.  According to the London Stock exchange, Playtech has chosen to no longer acquire these businesses, but has decided to make a software license deal with them instead.

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